Thought leadership

We aim to influence national and local agendas in support of our vision ‘for everyone to have the opportunity to have a place that they can call home’ and to ensure that our customers are supported. To achieve this, we will continue to raise our profile and engage with a range of stakeholders to promote the interests of the sector and our customers.

We have been working closely with some of the UK’s leading researchers on a number of projects over the past few years. This includes:

• Working with IPPR to find a solution to the significant challenge of decarbonising the UK’s existing housing stock, with a focus on tackling fuel poverty
• Working with the University of Stirling to investigate how assistive and everyday technologies can be implemented in retirement living properties to improve residents’ quality of life and sustain inclusive communities
• Recently launching a new research project with Demos to explore the impact of Covid-19 and the shift to home working on low paid workers

Our work has stimulated debate in these areas, including securing government funding and driving sectoral change.

Recently, our work on decarbonisation in housing was shortlisted for the PR Week 2021 Awards for Public Affairs Campaign of the Year, demonstrating the impact that it has had on influencing the sector and the Government.

We are always looking for further opportunities to develop new thinking – particularly where it helps to support our customers. If you’d like to find out more about our thought leadership programme, including partnership opportunities for future projects, please contact us.