Innovative home ownership scheme wins prestigious award
Stonewater’s dramatic launch of a trailblazing employee benefit scheme, which has transformed the lives of colleagues struggling to get on the property ladder, has won a prestigious award.
The leading housing provider’s myOwnHome campaign won the Best Not for Profit Communications category in this year’s Institute of Internal Communication Awards, for the Central and North region.
myOwnHome is believed to be the only initiative of its kind – a shared ownership scheme specifically for employees, supporting them to overcome barriers preventing them achieving home ownership in high-value areas such as Bristol and Reading, where many of them work.
The housing association’s Corporate Communications Team devised a fun and engaging way to launch myOwnHome at its annual Company Day in front of 800 colleagues.
They created a short film, a parody of the Mission Impossible films, showcasing the work that had gone into getting the project off the ground. This was followed by a question-and answer session with some of the video’s stars.
This theme was also incorporated into informative material produced to fully explain the details of myOwnHome, which colleagues took away in goodie bags after the event.
David Blower, Executive Director (Corporate Services) at Stonewater, said: “Developing this unique scheme was both challenging and exciting, so the team involved were keen to convey this to the rest of their colleagues.
“The launch was a huge success, generating a lot of positive feedback and excitement for an initiative which has since changed the lives of many of our employees. So we are thrilled to see this inspiring, fun campaign recognised by these award judges.”
This is the second award win for the myOwnHome launch, which also scooped Best Benefits Communications - Small Employer category at this year’s Employee Benefits Awards.
Stonewater introduced myOwnHome as part of its overarching mission to give everyone the opportunity to have a place they can call home. So far, 11 colleagues have realised their dream of home ownership through the scheme and 13 are in the process of buying.
Find out more about myOwnHome here